Avon True HerStory Perfectly Matte Lipstick Ruby Kiss

HerStory is a new line from Avon that they launched to celebrate International Women's Day. I tried the new lipstick, called Ruby Kiss. There is also a new fragrance available, called Her Story. I already described the notes here but I won't be reviewing it because I'm not going to keep it. It's not really my cup of tea, it's too floral for my taste.

I'm guessing the lipsticks from HerStory line are just their old Perfectly Matte lipsticks but they changed the look of them. The lipstick itself is the same, it's the lid that changed, it's red with a print and it looks quite cool. They should maybe just add a window on top so it's easier to see which shade it is like they had with this line. But the lipsticks do have a sticker in the shade of the lipsticks and the shade name on the bottom. They cost 8,50€, they are currently on offer for 4,90€.

I got the shade Ruby Kiss. It's a vibrant red with a pink undertone. They already had this shade in their collection, you can see all the Perfectly Matte shades swatched on Petra's blog.

The scent is the same as by all of the regular lipstick from Avon. It's fruity but special. When I smell it, I instantly know that the lipstick is from Avon. I think there are 5 other shades available in this packaging, you have nudes, pinks, reds, and one dark brown shade.

The formula is their regular matte formula that is simply amazing. It's so easy to apply and very creamy. It looks matte but it doesn't feel dry on the lips, it also doesn't emphasize dry patches. They usually last a few hours on me but with a red shade I like to check it more often to see that I don't have it all over my face (I touch my face a lot). Avon really makes amazing lipstick formulas, I talked about them a lot on my blog, here you can see reviews of different formulas.

Thank you for reading!

*The product was sent to me